Insightful Collective

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What we do.

Welcome to the Garden Design Business Accelerator Programme. We’re all about helping passionate garden designers like you achieve incredible success in your garden design ventures.

How we do it.

Our purpose is simple, to provide you with the tools, knowledge, and support, and create the breakthroughs you need to build a thriving garden design business.

We get it – running your own garden design business comes with its unique challenges, and we’re here to make that journey a whole lot easier.

Understanding You

  • We're here for garden designers who are ready to take their business to the next level
  • We’ve got your back when it comes to finding high-budget clients, boosting your income, and giving you a clear roadmap to find new clients

What We Bring to YOUR Table

In a nutshell… we help you cut through the noise!

In a world where everyone is bombarded, daily, with millions of messages, from a multitude of channels, we help you make sure that yours is the voice that gets heard.

Our Programmes and workshops are all about giving you a proven path, game-changing strategies, and essential tools to supercharge your garden design business to:
  • Position you and your business in the best light to attract more of the right kind of client with the right budget, using our unique ‘Clear Client-focused Messaging’ framework
  • Build the ‘Know, Like, Trust’ dynamic where your target clients get to know you/your work, like what you do, and trust you enough to become a paying customer
  • Show your value and charge your worth with our tried and tested transformational blueprint
  • Develop pricing with a decent profit to build a sustainable business to support your lifestyle
  • Form the systems to grow and support your progress as you develop
Insightful Collective - What We Do

Business Accelerator Programmes

We have 3 great options for you, specific to your needs:

One-to-One Coaching Programme

With one-to-one attention, we look at where you are now , where you want to get you and your business; and what’s getting in the way.

We then provide a bespoke path:
  • To address the business and/or mindset-specific issues
  • Game-changing approaches and resources to drive you forward
  • A friendly, yet gently challenging, coaching style where appropriate
  • Accountability to keep you on track
  • One-to-one support along the way
  • Complimentary access to our Friendly Business Networking Group - SME Force for Good
To really accelerate your business, the sessions are delivered over a 3-month minimum period.
Ready to really move your business forward? Wonderful! Book a complimentary coaching call for expert advice on how to overcome the greatest challenge getting in the way, and make sure this is a good fit for you and your business
Book My Call
Insightful Collective Testimonial Caroline Loup

“Following Denise’s coaching, I have rethought our business fundamentals to better reflect how we design and work with clients, contractors and suppliers plus my own priorities as business owner. I found having an independent view from a professional who understands the sector, its joys and challenges, invaluable. Our conversations focused me on prioritising things which were important but I had put off.

It’s easy to be distracted by the landscape and garden design and transformation i.e. the doing, and forget business imperatives. Working with Denise was not a pushover but very enjoyable.”

CAROLINE LOUP, Caroline Loup Landscape & Garden Design

Group Programme

Perfect for those who like the dynamics of being part of a group while staving off feelings of business owner isolation.
This approach provides the scope to work through the structured content and material outlined above, at your own pace, at times that best work for you. To support and guide you through, addressing your specific questions, ideas and challenges, we also include:
  • Two one-to one individual coaching sessions
  • Group Q&A sessions once a week
  • Complimentary access to our Friendly Business Networking Group - SME Force for Good
Ready to Take the First Step?
  • Brilliant! The time is ripe to unlock your garden design business success
  • Join us in transforming your passion into profit. Don't miss this limited opportunity to redefine your success in the world of garden design.
  • Book a complimentary call to address your biggest business challenge and make sure this is the best fit for you and your business
Book My Call
Insightful Collective Testimonial Sadie Honeybun

“The biggest transformation is how I now see myself and the growth in my self-belief. I finally value and recognise my wealth of experience and knowledge!

It’s as though I’ve unlocked the key to who I am – my passion, my background, an amazing amount of skill, and importantly, what I’m worth. All rolled into one. It’s been a massive shift which is amazing!

I’ve not just put up my prices which is great, but I’m much more comfortable bringing out all these valued elements, confidently. It’s been a game-changer.”

SADIE HONEYBUN Plant People, Garden Designer & Horticultural Specialist

Self-Study Course

For those of you who prefer, and are motivated to work by yourself, at your own pace, and at times that best work for you.
You have personal access to the structured and unique content, materials and resources outlined above to support your progress.
Prefer to Join the Self Study Course?
Join Here
Insightful Collective Testimonial Daniel Adiego

Daniel describes his business BEFORE joining our Business Accelerator Programme:

“It felt like a game of pinãta. You’re doing the right thing holding the stick but then you don’t know where the pinãta is. It’s always that feeling of, I know this is what I have to do but with this movement, I don’t know if I’m going to get, the right results!” What I most enjoy now, for both my business and me :

  • New found confidence, and a sense of purpose and direction
  • The move from uncertainty to a state of self-assuredness
  • Making me feel more organised and in control of my business
  • I no longer undervalue my services as I did before
  • I now appreciate the worth of my expertise and design services, and charge accordingly!

DANIEL ADIEGO Founder and Principal Designer of The Bloomsbury Gardener

Workshops

We run a number of different shorter workshops throughout the year, including:

How to Create the Perfect Christmas Offer - 9.30am - 12.30pm, Friday 22 November

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This is your opportunity to create an exciting offer that will introduce your target clients to the first step towards their dream garden. Solves the taxing problem of a meaningful Christmas present for their loved one. Gets you in their thoughts as they consider, over the festive session, their projects for the year ahead and seeds conversations for 2025.After this 2.5-hour interactive session, you’ll be ready to launch a prospect-resonating offer while building your business momentum for the new year.🌸 🌿

New Year Business Kickstart - Online 9.45am - 11.15am,
Wednesday, 8 January 2025

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In this special interactive session with Q&A, we look at getting set up for the year. Whether you’re are starting out with your business feeling overwhelmed with a huge to-do list or are working out where to start this year, this session can help.

Join us for ideas to unlock these challenges: 

  • Get motivated for the year
  • Refresh your business approach
  • Kick start your business for the year ahead
Includes a bonus follow-on complimentary 1:1 coaching call 🌸 🌿

New Year Business Kickstart - In Person at Provender Nurseries
9.15am - 11.30am,
Friday, 10 January 2025

Find Out More

In this special interactive in person session will be held at Provender Nurseries, Swanley, Kent. In this Q&A, we look at getting set up for the year. Whether you’re are starting out with your business feeling overwhelmed with a huge to-do list or are working out where to start this year, this session can help.

Join us for ideas to unlock these challenges: 

  • Get motivated for the year
  • Refresh your business approach
  • Kick start your business for the year ahead
Includes a bonus follow-on complimentary 1:1 coaching call 🌸 🌿

Business Vision, Mindset and Goals
9.30am - 11.00am,
Friday, 15 January 2025

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In this session, the first in a series of six (one-a-month) through to June, we cover the essential framework to make your (business) life easier. In the subsequent sessions, we look at further topics to get your garden design business heading robustly in the right direction. (Details of these will be shared in this first session).

Whether you’re:

  • Just starting out with your business feeling overwhelmed
  • A few years in, working all the hours, frustrated and not earning enough
  • Working out how to grow your business  
Join us to: 
  • Boost your business confidence
  • Join like-minded Garden Designers getting to grips with business skills
  • Feel more in control 

SGD CPD Digital: Business and Marketing Skills for Garden Designers Part 1
9.30am - 2.30pm,
Wednesday, 22 January 2025

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Whether you’re just starting out or you’ve been running your business for a while, this workshop equips you with the essential skills to build a thriving, sustainable garden design business.

Is this you?

  • You’ve recently changed careers and are new to running a business.
  • You’ve had a few clients (brilliant!) but you’re wondering how to attract more -especially those with decent budgets.
  • You’ve been in business for some time but feel frustrated that the higher-budget clients still feel out of reach.
  • You’re battling self-doubt, overwhelm, or procrastination on how to find and win those dream projects.
  • Or maybe you simply want to ensure your business is financially viable and set up for long-term success.
  • If any of this resonates, this workshop is designed for you.

New Year Business Kickstart - In Person at Provender Nurseries
9.15am - 11.30am,
Friday, 31 January 2025

Find Out More

In this special interactive in person session will be held at Provender Nurseries, Swanley, Kent. In this Q&A, we look at getting set up for the year. Whether you’re are starting out with your business feeling overwhelmed with a huge to-do list or are working out where to start this year, this session can help.

Join us for ideas to unlock these challenges: 

  • Get motivated for the year
  • Refresh your business approach
  • Kick start your business for the year ahead
Includes a bonus follow-on complimentary 1:1 coaching call 🌸 🌿

SGD CPD Digital: Business and Marketing Skills for Garden Designers Part 2
9.30am - 2.30pm,
Wednesday, 5 February 2025

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Whether you’re just starting out or you’ve been running your business for a while, this workshop equips you with the essential skills to build a thriving, sustainable garden design business.

What you’ll explore:

  • Clear, client-focused messaging: Recap (from Part 1), refine and strengthen the way you communicate your value to potential clients.
  • Practical planning: Create a clear, actionable plan for the next 12 months to keep your business momentum going.
  • Stand-out introductions: Craft an engaging and effortless response to the age-old question, “What do you do?”, showcasing your expertise without any confusion.
  • Winning testimonials: Learn how to get glowing, impactful testimonials that resonate with your future clients.

 

Business and Marketing Skills for Garden Designers - Live Online
9.00am - 2.30pm,
Friday, 7 February 2025

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In this special interactive workshop, we’ll be focusing on how to position yourself to Get Great Clients sharing game-changing approaches tips and techniques to get more from 2024.

Whether you’re:

  • Just starting out with your business feeling overwhelmed with a huge to-do list
  • A few years in, working all the hours, frustrated and not earning enough
  • Working out how to grow your business  
Join us to: 
  • Get more of the clients you love and a financially flourishing business
  • Refresh your business approach
  • Get re-motivated and feel less isolated as a business-owner

Includes a bonus follow-on complimentary 1:1 coaching call 

Photographing Gardens to Promote Your Business- In-Person at Provender Nurseries
9.00am - 2.30pm,
Friday, 7 March 2025

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This workshop is suited to garden designers and horticulturalists who currently take quick ‘snaps’ and want to create more considered, professional-looking photographs that show off their beautifully designed or inspirational gardens, in the best light possible.

  • Includes light lunch + plant talk with experienced horticulturalist specialist, Liz Hughes
  • Perfect for those with iPhones or Android phones

Garden Designers' Business Club-
Core Marketing Foundations
9.30am - 11.00am,
Wednesday, 19 March 2025

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In this session, we will learn about core marketing foundations. Learn to create a marketing calendar, explore ways to showcase your work, and how to leverage word-of-mouth marketing.

Whether you’re:

  • Just starting out with your business feeling overwhelmed
  • A few years in, working all the hours, frustrated and not earning enough
  • Working out how to grow your business  
Join us to: 
  • Boost your business confidence
  • Join like-minded Garden Designers getting to grips with business skills
  • Feel more in control 

Garden Designers' Business Club-
Pricing with Confidence
9.30am - 11.00am,
Wednesday, 16 April 2025

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In this session, learn to price with confidence. Address self-doubt about charging appropriately. Learn pricing models: hourly vs project-based and ensure profitability.

Whether you’re:

  • Just starting out with your business feeling overwhelmed
  • A few years in, working all the hours, frustrated and not earning enough
  • Working out how to grow your business  
Join us to: 
  • Boost your business confidence
  • Join like-minded Garden Designers getting to grips with business skills
  • Feel more in control 

Garden Designers' Business Club-
Confident Conversations that Convert
9.30am - 11.00am,
Wednesday, 14 May 2025

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In this session, learn to have confident conversations that convert. Learn how to have non-salesy, stress-free conversations. Ask the right questions to understand your client’s needs. Also, learn to handle common objections with confidence.

Whether you’re:

  • Just starting out with your business feeling overwhelmed
  • A few years in, working all the hours, frustrated and not earning enough
  • Working out how to grow your business  
Join us to: 
  • Boost your business confidence
  • Join like-minded Garden Designers getting to grips with business skills
  • Feel more in control 

Garden Designers' Business Club-
Systems and Tools for Running a Thriving Business
9.30am - 11.00am,
Wednesday, 11 June 2025

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In this session, learn systems and tools for running a thriving business. Get an overview of considerations for tools and systems to make life easier. Create efficient processes for consultations and follow-up. Learn about organising financial and project data effectively.

Whether you’re:

  • Just starting out with your business feeling overwhelmed
  • A few years in, working all the hours, frustrated and not earning enough
  • Working out how to grow your business  
Join us to: 
  • Boost your business confidence
  • Join like-minded Garden Designers getting to grips with business skills
  • Feel more in control 

Unlock Your Garden Design
Business Success

Find Out More
Love what you do yet frustrated by how best to get you and your business ‘out there’. Then join us for this recorded live workshop and get yourself on the path to a business that delivers your dreams

SGD Continuing Professional Development Workshops

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Denise delivers Continuing Professional Development (CPD) online workshops such Business & Marketing Skills (previously known as ‘Get Great Clients’ Part 1 and 2, and ‘Photographing Gardens to Promote your Business’ for the UK’s leading professional Garden Design association, The Society of Garden Designers (SGD). Non-members are welcome to join the workshops.

Insightful Collective Testimonial Jane Houghton

“Really great workshop. Learnt so much and have already seen results following Denise’s guidance. My god, you know your stuff!”

JANE HOUGHTON, Jane Houghton Garden Design

Friendly Business Networking - SME Force for Good

Vibrant and friendly networking for business-owning, creative-thinking entrepreneurs.

Easy to join via Zoom, SME Force for Good is all about supporting small business owners.
  • The last Friday of the month, it’s a guaranteed best start to the last working day of the week
  • Short and punchy, a guest speaker each month shares their top expert tips to helpful widen your understanding of different business or life-related topics.
  • Talk topics span anything from marketing, social media, mindset and wellbeing, to fitness and finance
Join Us Here - Friday 28 February 2025
Insightful Collective Testimonial David Pugsley

“Support, networking, fun, and community.”

How Success Strategist and Story Teller, DAVID PUGSLEY, describes SME Force for Good. And why he returns.

Nicky McKenna - WSI Digital Advisors - SME Force for Good Networking

“Networking is an important marketing channel for our business – I love the energy in the virtual room, and always meet such interesting people. The timing is not too early, and not too long, and the tutorial sessions are always super-helpful. A fab networking choice for both new and experienced networkers!”

NICKY McKENNA – CEO WSI Digital Advisors