A guided ‘work with you’ programme to get you where you want you & your
business to be, faster than by ploughing your own lone furrow
The nine-week programme includes, per week:
- A 90-minute live group session, recorded for on-demand replay
- A 60-minute live group Q&A session to work through your challenges & questions - recorded for on-demand replay
- Work for you to complete to move you forward
Also included: Two 1:1 coaching calls – one before the programme start & one on completion
What we cover week by week
1 Vision & Objectives
Firstly, the bigger picture of where your garden design practice fits in the context of what you
want to get out of life; where your practice is now and where you want to take it
- Introduction to the programme
- How to define your goals & objectives
- Vision board for your business in the context of your life aims
2 Clear client-focused messaging (CCFM), the next level
Having established the CCFM format in The Society of Garden Designers’ ‘Cut through the
noise. Get great clients – Part 1’ workshop
- We take your CCFM a step further using a values-based approach. This attracts the type of target client who shares your key core value
- Your social (elevator) pitch – a targeted and more engaging way to answer the “What do you do?” question. Perfect for business & social introductions
3 Map your network
- If you think of your business as a small boat in an enormous ocean & you’re adrift, hoping a giant cruise-liner client is going to appear on the horizon & find you, this is for you
- This exercise makes you think who within your world is going to be able to help you, rather than thinking of your clients as complete strangers out there somewhere
4 Create offerings to match your sweet-spot clients’ needs - Part 1
- The research approach to seeding & creating great design conversations
- How to frame the conversation to assess your target prospects’ true buy-in
5 Your customers’ journey & experience
- We review how easy you make it for the prospect to ‘get’ what it is you do, & work with you
- How to develop this as a USP (unique selling proposition) for great word of mouth referral recommendations
6 Know your worth, show your value, & make it easy for the client to choose you
- How to position your services to engage with the client. Your client proposal – how to pitch it so they choose you
- How to get great testimonials – a mindset shift if you’re uncomfortable asking for testimonials and the killer questions to ask
7 Know, Like, Trust (KLT) marketing
- We explore a framework to evolve interest in ‘getting something done with the garden so the prospect gets to know you, likes what you do & trusts you enough to become a paying client
- How to create engaging articles to highlight your USP, expertise & knowledge - & build the KLT dynamic
8 How to partner to grow your business
- Having clients is essential, but having other businesses recommend your services can be a game-changer for your garden design business
- We look at how best to approach finding the right collaborating partners
9 Create offerings to match your sweet-spot clients’ needs - Part 2
- Great sales conversations – Part 2. Analysis of your calls, plus how to embed this game-changing technique in all your ‘sales’ calls for improved conversations & exciting results
- Programme recap
Programme dates 2023
- Friday 31st March - Friday 2nd June
- Friday 7th July - Friday 8th September
- Friday 13th October - Friday 15th December
Your investment
- Whether you’re aiming to generate £200,000, £100,000 or £20,000 from your business, an approximate minimum price for a garden design to create a viable business needs to be £3,000. If you bill for less than this, the programme looks at how to reposition your value to ensure you’re charging appropriately
- Membership of our programme is £2,497
Early bird offer
- Sign up one month before the programme start date and pay your deposit to receive a complimentary one-on-one blockbuster bonus call – to be used within the nine-week programme
Guarantee
- Having put in the required work, if you don’t have two good prospects one month after the programme finishes, I offer you TWO one-on-one coaching sessions to get you back on track – and they’re FREE.
Kind words
“My mindset has shifted. Both mentally & process-wise, I feel more robust. I really feel armed for the future.”
NIKKI LAKIN
Deep Green Studio
“It really helped me to find out my USP, the factors that make my service different. This also definitely helps me to be identified as a garden designer. In my mind and my clients’ :). I’ve been in many workshops, and I have to say that yours had really good structure and it was a real workshop with interaction. Not just changing slides.”
LEA RAUTA
Pihailo Garden Studio, Finland.
